Paula Righetti is Brand Marketing Lead, Europe for SumUp as well as Founder and Strategy Lead of Cultr, https://www.cultrstudio.com/. Her role at SumUp is full time, and she founded Cultr to streamline consultative work.

Paula started her career in 2008 as a movie producer, and is from Brazil originally. Her career spanned around working on sets and producing TVCs for advertising campaigns. She eventually  realized it was just not the right fit.

Paula had a new goal of wanting to unlock insights and support brand ideas instead of only executing them. She also wanted to provide cultural context to all types of brand communications, as well as help brands to become more relevant for people and communities.

In 2009 she became a Cultural Brand Strategist. Since this major change, she has been dedicating her time to learn about people and their relationships with culture, communities, politics, art, music, technology, and of course, brands. Throughout this journey, she has been able to help small, medium, and large companies from Latin America, the US, Canada, and Europe to build their brands, develop and launch new products, clearly communicate their purposes while simultaneously increasing sales and awareness.

Paula realizes that after all this she is still on, and will continue to be on her journey helping brands to have a better connection with culture. She has recently been spending her time helping tech companies,  establishing brands to achieve cultural relevance in a local and global level. She is the founder and Strategy Lead of Cultr Studio, and is also the lead for the European Brand Marketing team at SumUp.

SumUp is a global financial technology company and the leading mobile point-of-sale (mPOS) company in Europe. Thanks to SumUp, small merchants around the world are able to accept card payments anywhere their business takes them. SumUp technology makes accepting payments simple so merchants can focus on what they do best, whether they’re brewing coffee or fixing cars. While traditional POS offerings are costly and bureaucratically complex for small businesses to attain, SumUp products are designed to be intuitive and easy-to-use, from paperless onboarding to seamless transactions.

Since its launch, SumUp has earned an impressive global reach and expanded into 31 countries, including Germany, the U.S., and Brazil. SumUp continues to grow and is backed by TPG, Bain Capital Credit, Groupon, Holtzbrinck Ventures, and other renowned venture capital investors.

With years of experience in marketing, branding, and business, she is looking forward to networking and connecting with other like-minded professionals, and to gaining the recognition and credibility of being a member.

Women’s Networking Association Member, Paula Righetti, can be found on the Association Directory, where she is looking forward to networking with you.

Vicki Maurer is Founder and ‘Edupreneur’ at Academy for eLearning.

Vicki has served in many training & development, sales, consulting, coaching, mentoring and leadership roles over the last 30+ years. The majority of her experience comes from working in post-secondary education, where her passion for helping others reach their “lightbulb moment” was born.

In 2019, she left the corporate and post-secondary education world to set out on her dream: to build an eLearning company that values people over platforms and offers a ‘tech with touch’ approach to learning.  The mission of the Academy for eLearning is two-fold: to create a personalized, empathetic and relevant eLearning experience, and to build a professional community that cares about one another and wants to contribute to each other’s growth and development.

The online training is meant for both personal and professional development with three focus areas: Management and Leadership, Health & Wellness, and Soft Skill Development.

The latest catalog of courses is a 3-part series entitled “Train Your Brain for Success!”  This is the concept in Vicki’s words:

“Have you ever stopped and asked yourself why some people are more successful than others? Why is it that some people make more money, live longer, and have better relationships? I will tell you that I have asked myself these questions many times.  Learning how to be successful is a process. This catalog of 3 separate modules comprised of 36 lessons guides you through the process. The entire series can be viewed as a library of strategies and tools to be used in creating a highly successful version of your brain. Each lesson concludes with tasks designed to help you build momentum beginning with the very first lesson.

You’ll discover how to deal with the negative beliefs that stand in your way and allow you to move forward with the development of a systematic approach to creating and realizing your goals. Healthy and unhealthy habits can make or break your success journey.   Finally, we’ll put all the information together and create a plan for living the best year you’ve ever had!”

Vicki is passionate about her work and credits her success to dedication, drive and perseverance.

She looks forward to connecting with likeminded professionals.

Women’s Networking Association Member, Vicki Maurer, can be found on the Association Directory, where she is looking forward to networking with you.

Andrea Diaz is the Co-Founder and Operations Manager of C&A Packing Services, http://www.capackingservices.com, a company that provides packaging fulfillment services. In this role, she is well known for her expertise in business development, marketing, client relations, operations management and leadership.

In the future, Andrea looks forward to networking and collaborating with likeminded professionals. She speaks fluent English and Spanish.

In her spare time, Andrea enjoys roller skating.

Women’s Networking Association Member, Andrea Diaz, can be found on the Association Directory, where she is looking forward to networking with you.

Kim Freestone is Director of Freestone Associates, http://freestoneassociates.ca, an accounting firm offering bookkeeping and managerial accounting to growing businesses and charities in the Greater Toronto area.

Kim is the founder and Director of Freestone Associates which specializes in providing the most valuable bookkeeping and managerial accounting to start-ups, small businesses, and charities in the greater Toronto area.  If you want to grow your business quickly, give me a call.  We draw on more than 35 years of experience from various industries to assist business owners to avoid expensive pitfalls and build equity faster.  Every member of my team is a number lover with eagle eyes.  We are passionate about providing the most cost-effective bookkeeping services by providing quality data, efficiently, reliably, and with pragmatic advice at every opportunity.

Women’s Networking Association Member, Kim Freestone, can be found on the Association Directory, where she is looking forward to networking with you.